How an early ESPN and NBA Executive is investing in sports, fitness, media and tech.
Sports media veteran John Kosner sits down with Social Leverage’s Howard Lindzon for this week’s episode of Investing for Profit and Joy. John is the president of Kosner Media, a digital media and sports consultancy. Kosner’s record speaks for itself. He has garnered over four decades of experience at NBC Sports, CBS Sports, the NBA, Sports Illustrated; and, for 21 years, ESPN. Taking his experience in and knowledge of sports media, John began working in the start-up space. John, along with the late NBA Commissioner Emeritus David Stern, started Micromanagement Ventures back in 2018. The company is a portfolio of sports technology start-ups focused on media, betting and player health. In this episode, John discusses with Howard what he knows best — the intersection of sports, media and tech. The pair also chat about the importance of working in spaces you’re passionate about, how John got into start-ups, his clients like the successful fitness tracker WHOOP, SPACs like DraftKings and more.