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Trading the TikTok Roller Skate Craze.

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Oct 05, 2020

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Trading the TikTok Roller Skate Craze.

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Roller skates, blades, and skateboards have been sold out all summer. Why? This is 2020, so of course it's because of a new TikTok craze. Chris has an idea for a trade based on this news — when everyone wants to roll, will $ZUMZ stock spike in the same way that search interest in "roller skates" and "roller blades" did in July?

Part of Dumb Money Series

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Zumiez is a leading specialty retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear, and other unique lifestyles. As of January 11, 2021 we operated 728 stores, including 608 in the United States, 52 in Canada, 55 in Europe and 13 in Australia. We operate under the names Zumiez, Blue Tomato and Fast Times.

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