Would Nike Be the Business Success It Is Today Without MJ and Air Jordan?
In 1985, Michael Jordan and Nike created the famous shoe brand, Air Jordan. Would Nike be where it is today without the success of the Jordan Brand?
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories.