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Would Nike Be the Business Success It Is Today Without MJ and Air Jordan?

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Oct 05, 2020

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Would Nike Be the Business Success It Is Today Without MJ and Air Jordan?

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In 1985, Michael Jordan and Nike created the famous shoe brand, Air Jordan. Would Nike be where it is today without the success of the Jordan Brand?

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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories.

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