🦷 Align, the creator of the metal braces alternative Invisalign, is proving that paid and influencer advertising is kind of a big deal. For the last few years, $ALGN has doubled down on social media as a meaningful medium for advertising. In that same period of time, there has been a 25.6% year-over-year increase in teens using Invisalign. The stock skyrocketed nearly 35% today on news of the earnings.

🛍 The Gap is trimming fat. The retail giant and owner of Old Navy, Athleta, Banana Republic and its namesake retail store is planning to close stores and focus on e-commerce. The news has sent shares of $GPS 13% higher today. The shift in physical retail to online retail accelerated this year due to COVID-19 — something we have covered in a number of other stocks.

👻 Over the last few years, Snapchat’s user growth has fallen off, even as ad revenues have started to make the company float. This is mainly due to the lack of presence outside of the U.S., TikTok and Facebook domination and the abysmal Android version of the app. However, for the first time in years, Snapchat managed to start growing again. The social media app posted their highest daily active user growth rate since 2017 and beat analyst expectations for Q3. Shares in $SNAP are up 37% since the earnings call.

That’s a wrap on this week of Rippers! We want to thank everyone who joined us yesterday for our special edition of Bullish Rippers where we broke down $TSLA earnings (spoiler alert: they were pretty good!), and invited you to chat with us here on Public.com. Let’s plan on doing that again sometime! Take care & see you next week 😊

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Noah Weidner

Noah Weidner is a restless self-starter with a vehement interest in all things that make the world go around: culture, politics, economics and all the people in between. He writes the Bullish Rippers series and covers other interesting trends and happenings at Bullish.

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Align Technology, a medical device company, designs, manufactures, and markets Invisalign clear aligners and iTero intraoral scanners and services for orthodontists and general practitioner dentists, and restorative and aesthetic dentistry.It operates in two segments, Clear Aligner; and Scanners and Services. The Clear Aligner segment consists of comprehensive products, including Invisalign Comprehensive treatment that addresses the orthodontic needs of teenage patients, such as mandibular advancement, compliance indicators, and compensation for tooth eruption; and Invisalign First Phase I and Invisalign First Comprehensive Phase 2 package for younger patients generally between the ages of seven and ten years, which is a mixture of primary/baby and permanent teeth.This segment's non-comprehensive products comprise Invisalign Moderate, Lite and Express packages, and Invisalign Go; and non-case products include retention products, Invisalign training fees, and sales of ancillary products, such as cleaning material, and adjusting tools used by dental professionals during the course of treatment.The Scanners and Services segment offers iTero Scanner, a single hardware platform with software options for restorative or orthodontic procedures; restorative software for general practitioner dentists, prosthodontists, periodontists, and oral surgeons; software for orthodontists for digital records storage, orthodontic diagnosis, and for the fabrication of printed models and retainers; computer-aided design/computer-aided manufacturing services and ancillary products, such as disposable sleeves for the wand; and iTero applications and tools.The company sells its products in the United States, the Netherlands, China, and internationally. Align Technology, Inc. was founded in 1997 and is headquartered in San Jose, California. (From: StockAnalysis.com)