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Liz Eswein has been praised as “The Most Influential Person on Instagram” by Digiday and a member of “The First Family of Instagram” by the New York Times.

Today on the Bullish Podcast, we hear first hand from Liz how she secured not only the iconic @Newyorkcity Instagram handle but @Food, @Baking, and @RealEstate.

How did she grow her followers from zero, to over 1.5M today?

How she’s navigating the ever-changing influencer marketing industry (founder of 2x agencies!) and testing Direct-To-Consumer products via a partnership with NYON®, a lifestyle brand about New York, founded by Quincy Moore.

READ NEXT: Bullish meets the founder of @Clips, a private Instagram account with over 16M followers.

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Brian Hanly

Brian is the Founder and Editor of Bullish

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